Scarcity of the site
This is the first Government Land Sale parcel released around Lorong Chuan MRT in more than fifteen years — the last comparable plot in the vicinity became The Scala back in 2010. Sites this close to an existing MRT line in a built-out estate simply don't come up often, because there's very little land left to release. For a buyer, that scarcity is the starting argument: the next opportunity to buy new, this close to this station, may not arrive for a long while.
Last comparable GLS release: 2009